Salesforce Certified Marketing Cloud Email Specialist

Overview

The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices -- including message design, subscriber and data management, inbox delivery, and external integrations -- with the Marketing Cloud Email application.

Here are some examples of the concepts you should understand to pass the exam:

• Build relational data models
• Send emails via Email application sending methods
• Build complex email automations
• Run reports of email tracking data
• Troubleshoot and solve basic platform issues
• General knowledge of email marketing terminology and best practices

Recommended Training

• Essentials for Marketing Cloud Email Marketers (EEB-101)