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MKT101 : Build and Analyze Customer Journeys using Marketing Cloud
TRAINING ONLY
Overview
Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.
Audience Profile
This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.
Prerequisities
Prepare for the course with this Trailmix
https://trailhead.salesforce.com/en/users/tacademy/trailmixes/build-and-analyze-customer-journeys-using-marketing-cloud-prewor
At Course Completion
- Explain compliance concepts to ensure optimal deliverability.
- Use tools within Marketing Cloud to uphold deliverability standards.
- Utilize Email Design best practices to ensure the best customer experience.
- Develop effective, relevant messages using Content Builder.
- Design and test different delivery methods and options when sending an email message.
- Design and execute customer journeys using automation tools within Marketing Cloud.
- Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
- Define fundamental data management and structure terminology.
- Use data segmentation tools to create targeted emails.
- Apply a simple data model concept to a real-world scenario.
- Define subscriber statuses, unsubscribe methods, and preferences.
- Analyze marketing campaigns using common KPIs.
- Solve a common marketing problem using troubleshooting guidance.
- Prioritize testing methods and tools to ensure quality control.
- Explain fundamental account and sending administration.
- Know where to go for more information, guidance, and support.
- Describe capabilities across the platform.
Course Outline
| Course Information |
|---|
| DURATION 5 Days |
| Schedule |
|---|
29 Jan 2024 - 2 Feb 2024 10-14 Jun 2024 7-11 Oct 2024 |
PMP, Project Management Professional (PMP), CAPM, Certified Associate in Project Management (CAPM) are registered marks of the Project Management Institute, Inc.