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MKT101 : Build and Analyze Customer Journeys using Marketing Cloud

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Overview

Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way.

Audience Profile

This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.

Prerequisities

Prepare for the course with this Trailmix 

https://trailhead.salesforce.com/en/users/tacademy/trailmixes/build-and-analyze-customer-journeys-using-marketing-cloud-prewor

At Course Completion

  •  Explain compliance concepts to ensure optimal deliverability.
  •  Use tools within Marketing Cloud to uphold deliverability standards.
  •  Utilize Email Design best practices to ensure the best customer experience.
  •  Develop effective, relevant messages using Content Builder.
  •  Design and test different delivery methods and options when sending an email message.
  •  Design and execute customer journeys using automation tools within Marketing Cloud.
  •  Differentiate the use cases for different automation activities in Automation Studio and Journey Builder.
  •  Define fundamental data management and structure terminology.
  •  Use data segmentation tools to create targeted emails.
  •  Apply a simple data model concept to a real-world scenario.
  •  Define subscriber statuses, unsubscribe methods, and preferences.
  •  Analyze marketing campaigns using common KPIs.
  •  Solve a common marketing problem using troubleshooting guidance.
  •  Prioritize testing methods and tools to ensure quality control.
  •  Explain fundamental account and sending administration.
  •  Know where to go for more information, guidance, and support.
  •  Describe capabilities across the platform.

Course Outline

RM9,000.00(+RM540.00 Tax)
* Training Dates:

* Price excludes Exam

Course Information
DURATION
5 Days
Schedule

15-19 Feb 2021

22-26 Mar 2021

19-23 Apr 2021

21-25 Jun 2021

12-16 Jul 2021

16-20 Aug 2021

PMP, Project Management Professional (PMP), CAPM, Certified Associate in Project Management (CAPM) are registered marks of the Project Management Institute, Inc.

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